NOTE FROM DR. WAYNE BAKER—This week, we’re spanning generations and perspectives in welcoming guest writers Kathy Macdonald and Miles Grofsorean. In this five-part series, they are reporting on some very creative ideas from entrepreneurs. Here is their third column …
America isn’t the only Free Agent Nation, and today we’re taking you on a quick trip around the world to show you three more products we’d like you to rate—and tell friends (via the blue-”f” Facebook icons or envelope-shaped email icons) if you think these ideas are worth sharing.
Yesterday, we looked at Serviceable ideas. Today, we focus on the second “S”—Seductive ideas.
PORTUGESE FRAGRANCE JEANS?
Portuguese fashion brand, Salsa, has created scented jeans.
The pants, made from a blend of cotton and elastane, are embedded with microcapsules of fragrance. According to the manufacturers’ sales pitch, many jean enthusiasts believe that jeans are best left unwashed to protect their style and texture. Obviously, this can lead to undesirable side effects, which prompted Salsa to develop the product. They claim their fragrances will last up to 20 washes, and you can choose from 5 different scents: apple, blueberry, strawberry, lemon and orange.
CALIFORNIA FICKS HANGOVER RELIEF
If scented jeans are designed to keep young people smelling sweet even if they socialize night after night—a California company has created Ficks to take care of another problem associated with too much partying.
It’s a hangover solution, an “all natural cocktail fortifier” that was created in tandem with Fortitech, the company that formulated Vitamin Water. Their products are based on “years of research on scientific studies related to alcohol metabolization, liver health and medical causes of hangovers.”
Even Amazon now sells Ficks and so far the six reviews posted on the product page are voting 2 to 1 in favor of Ficks. There are four 4- and 5-star reviews vs. only two 1- and 2-star reviews; no one is wishy washy about this one—not a single 3-star review.
BRAZILIAN READING REMINDER
Dancing the night away? Worried about hangovers? Well, millions of people aren’t tempted in either direction. In fact, a Brazilian company is launching a small high-tech device that encourages—more reading.
Tweet For a Read is a campaign launched by a Brazil-based Penguin-Companhia publishing house. They recently developed a computerized bookmark with a WiFi-enabled computer, timer and light sensor. When the book is closed, the light sensor sets off the timer. When it’s been too long since you last opened the book, the bookmark (which is linked to your Twitter account) will notify the author’s Twitter account, which in turn will send you a reminder to continue reading the book in question. The tweets are actually pre-written by the author, or are phrases taken from the book you’re reading.
Here’s a short video about this product:
Like this idea? Will it succeed? You could help to insure its success simply by telling friends.
PLEASE, leave a comment below—and share this series with friends by clicking on the blue “f” Facebook icons or the small envelope shaped email icons.